IDENTIFYING WHERE TO PLAY AND HOW TO WIN
At Bondi, we apply a new lens to existing information; acquire new learning to fill any gaps; generate meaningful insights into both internal and external stakeholder needs to come up with a winning plan.
"Sue taught us to look beyond just the facts and dig for the true, relevant insights - the real so whats." -Jackie Greenizan, Marketing Director and Innovation Lead
GUIDING THE FULL NPD PROCESS FROM IDEATION TO LAUNCH
- OR ANY OF THE POINTS IN BETWEEN
Working a structured NPD process to ensure innovations are insight based, meet objectives and successfully launched. We collaborate with cross-functional stakeholders to lead or join project teams to bring your new product pipeline to life.
"Sue understands all aspects of what is needed at each stage of the innovation process and guides teams to the right strategic solution every time." - Bettie Lye, VP Marketing Research and Insights
FILLING RESOURCE GAPS BY LEADING SPECIFIC
PROJECTS OR TAKING ON INTERIM ROLES
Expertly lead specific projects or seamlessly integrate into your team to give you peace of mind that that your initiatives are skillfully managed to successful completion.
"Sue added value from day one. I appreciated that she would challenge the way things were done in order to bring fresh thinking." - Paul Gallagher, VP Marketing
FACILITATING CONVERSATIONS THAT LEAD TO BREAKTHROUGH IDEAS
At Bondi we facilitate conversations with both internal and external stakeholders to come up with great solutions. Qualitative research with consumers and operators provides deep insight into their needs; workshops with team members harnesses internal expertise and collaboration to create new opportunities
"Sue’s workshop was focused, engaging and expertly managed - one of the most productive sessions of my career." - Eileen Li, Marketing Category Manager
For over 20 years clients have trusted me to help figure out solutions to their business problems.
I often hear from clients that I am “just like part of the team….a trusted partner…. a new perspective”. Once we identify what needs to be done, we figure out a way to do it with excellence.
Organizations have different structures, different products, different goals and need support in different ways.
At Bondi, we take the time to understand YOUR needs, make a plan to address those needs and then deliver on the plan.
Foodservice marketing is complex; and at Bondi, we have extensive experience in understanding the needs of operators, consumers and distributors to create winning propositions.
We leverage tools and approaches to address distributor, operator and consumer needs including custom front of house / back of house ethnographies and specialized Foodservice syndicated research.
I have been fortunate to spend my entire career in the CPG and Foodservice industry in marketing, insights and innovations roles.
I know that from time to time, for many companies, there are just not enough hours in the day, or perhaps the right resources on the team to get to everything that needs to be done to achieve objectives.
Bondi Consulting was founded with the vision to help companies get the right things done to drive their business. We provide strategic marketing and insights expertise that is custom-tailored to meet your specific business needs - and to achieve exceptional results.
Bondi clients tend to be busy senior marketers for whom there is just not enough time, or perhaps the right skill sets on the team to tackle everything that needs to be done. This can be because of vacancies on the team, new initiatives, changing priorities. Whatever the reason, it can be stressful always trying to keep up. Bondi helps by providing an experienced resource you can trust to do what needs to be done.
Let's connect and discuss your needs today!
Sue Foley
905-719-6021
